“Since the inception of this idea, it has been my goal to build an inclusive, affordable and ethical company based on values of trust, transparency, sustainability and a sense of purpose in what we offer. We make products that work”
– Sulakshana Reddy, Founder
The company was founded by I, Sulakshana Reddy, who is a mother first and an entrepreneur next. That gives us the credibility to not only look at the company from a business perspective but from a mother’s point of view. I am a mompreneur / pharmacist. I am a gold medalist from Osmania University and that gives me a complete understanding of what I am doing and what my products are made of and as a mother what I definitely don’t want in the products.
When we returned from the USA with my son, it was pretty difficult for me to get used to Indian standards of baby care products. For the first few years I managed to import products from the USA, but then I thought there has to be a solution to this. It should not be so difficult to get access to safe products. In this fast paced life, even though as a mother you see some hiccups in your day-to-day activities, you ignore and adjust. You forget to pause and take action. And that pause has happened to me in a pandemic. That made me wear my mompreneur hat and pushed me to invent my products blending with Indian Ayurvedic culture into my formulations.
That’s when ShuShu Babies was born to make a difference in how we handle baby care products
The Brand Story
In a world filled with love and wonder, a passionate mom before which a university gold medalist as a pharmacist embarked on a mission to redefine the very essence of baby care. She as a Mom herself envisioned a brand that would envelop every child in a cocoon of pure tenderness and nourishment. This dream gave birth to ShuShu Babies, India's #1 Ayush Approved baby care products and kids' care essentials brand.
At the heart of ShuShu Babies lies an unwavering commitment to the best baby care and the best kids care for every baby. We believe that every baby deserves the utmost care, especially during bath time, a precious moment of bonding and joy. Recognizing the need for gentle skin care products for babies, we set out to create a range of bath care essentials for babies, and skincare essentials that would embrace the natural beauty of their delicate skin.
Our journey began with a simple yet profound understanding: “Natural Babies are Happy Babies.” This made our founding mom choose the ingredients which she don’t want in the baby care products. We carefully selected the finest natural ingredients, free from harmful chemicals, toxins, parabens, and fragrances. Our vision was clear—to provide the best baby & kid care products that were safe, effective, and oh-so-gentle. We meticulously crafted each product, ensuring that they met the highest standards of quality, as they became essential baby bath care items for every loving mom.
ShuShu Babies story begins from there. We knew deep within our hearts that ShuShu Babies was more than just a brand; it was a source of love, care, and nurture for every child. Our natural skin care products for babies were designed to be more than a routine. We sought to transform bath time into a sanctuary of warmth, comfort, and endless joy. Each touch, each lather, carried with it a piece of our hearts, filling the room with the essence of love and care.
As word spread about the magic of ShuShu Babies, parents everywhere began to embrace our vision. They discovered the best baby care products that were not only effective but also safe for their precious little ones. Our commitment to providing safe skincare essentials for kids resonated with the hearts of mothers and fathers alike, forging a bond of trust and appreciation.
Today, ShuShu Babies stands tall as the epitome of love, care, and natural indulgence. We are honored to be a part of the journey of countless families, nurturing their children with our must-have bath care essentials or baby care essentials. With each bottle and tub, we extend a hand of warmth, inviting moms to join us in creating a world where every baby is cherished, protected, and loved.
So, come and experience the warmth of ShuShu Babies—a world where the purest ingredients blend seamlessly with the deepest love. Together, let us celebrate the extraordinary bond between parent and child, one bath time at a time.
ShuShu Babies—where nature's touch meets the love in your heart.
Why Choose ShuShu Babies for Your Baby's Healthy Skin?
Embracing the Beauty of Nature: Our infant care products are manufactured from the goodness of natural ingredients, enabling you to provide your child the gentlest care possible. All ingredients used in ShuShu Babies newborn and children's care products are organic.
Uncompromising Safety: We recognize the value of keeping your baby safe. Because of this, we have carefully chosen our products to be devoid of dangerous chemicals, poisons, and artificial additives. You can rest easy knowing that the skin of your child is in good care. All the necessary baby-safe goods, such as hydrating baby lotions, soothing baby shampoos, tear-free shampoos for kids, and dermatologist-tested baby care, are available in our product line.
Every Baby's Needs: More than a company, ShuShu Babies is a movement.
What We Believe?
At ShuShu Babies we believe in Nurture with Nature. We believe that a happy, healthy life should be a right and not a privilege and so we make sure to be affordable. We know that everything you put on , in and around your body matters. A lot. That’s why we hold ourselves responsible to transparency and safety standards approved by Government and Trusted Organizations. Our ShuShu Babies natural products are made with simple, clean ingredients that are trusted to be safe when coming in contact with our little humans. Our products are inspired by Ayurveda that blends with modern living.
Who We Are?
ShuShu Babies is created to deliver goodness with love. We’re a wellness brand empowering people to live happy, healthy lives. And we’re also people, just like you. When our founder couldn’t find one brand to trust for all her everyday needs, she had to create it. And she knew that there had to be others out there looking for safe products, simple solutions and clear information about their choices, just like her. If you want trusted, effective and safe products for your loved ones then you are at the right place.
We are proud for
Our products are not only safe for our children but also safer for the environment. Our packaging is Biodegradable and causes no harm to our environment as we believe in leaving the world better than we found it.
We care about our little ones and the planet.